Start Small, Aim Big

What media outlet is on your “Big Audacious Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...

Build Trust by Being Consistent with Your Marketing

According to most articles on startup tips, consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting...

How to Catch a Shooting Star

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a...

How to prepare for a PR Expert

Successful startups and entrepreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done...

Creative Business Gift Ideas for the Holidays

As we enter the busy holiday season, many of us start to think about holiday gifts for clients and loved ones. Here are some ideas for stand out gifts. 1 – Let the recipient choose their own gift. Concierge gift services, like those offered by Diane Novak (aka...