Start Small, Aim Big

What media outlet is on your “Big Audacious Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will...

How to Catch a Shooting Star

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a...