How Often Does Your Audience REALLY Want to Hear from You?

When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost...

3 Ways to Show Off Your Personality on Social Media

Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some...

Is Your Social Media Plan Working For You?

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles...

The Media Outlets No One Talks About

When you think of “the media” you probably think: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many, many others are certainly at the top of every...

Start Small, Aim Big

What media outlet is on your “Big Audacious Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will...