Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will...

How to Catch a Shooting Star

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a...

How to prepare for a PR Expert

Successful startups and entrepreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done...

Creative Business Gift Ideas for the Holidays

As we enter the busy holiday season, many of us start to think about holiday gifts for clients and loved ones. Here are some ideas for stand out gifts. 1 – Let the recipient choose their own gift. Concierge gift services, like those offered by Diane Novak (aka...

Tips for breaking a big goal into manageable tasks

Big goals are often overwhelming. Here are 5 tips for breaking big goals into smaller tasks. Quick wins – Identify one to three things you can do that will move the needle forward on a task and cross it off your “to do” list. Having a sense of accomplishment...
Tips for Keeping Mobile Devices Charged

Tips for Keeping Mobile Devices Charged

You know what I’m talking about – you are at a conference and right about the time you start to need an afternoon snack, your phone decides it needs a power boost as well and the battery starts rapidly declining. Here are a few items/tips that I’ve...