4 Automated Systems to Scale Your Business

There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself. Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying...

How Often Does Your Audience REALLY Want to Hear from You?

When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost...

3 Ways to Show Off Your Personality on Social Media

Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some...

Is Your Social Media Plan Working For You?

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles...

The Media Outlets No One Talks About

When you think of “the media” you probably think: The New York Times Oprah Winfrey Good Morning America Huffington Post Or maybe even a top podcast, such as The Art of Charm or Ted Talks Audio And while those and many, many others are certainly at the top of every...

Start Small, Aim Big

What media outlet is on your “Big Audacious Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will...

How to Catch a Shooting Star

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a...

How to prepare for a PR Expert

Successful startups and entrepreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done...

Creative Business Gift Ideas for the Holidays

As we enter the busy holiday season, many of us start to think about holiday gifts for clients and loved ones. Here are some ideas for stand out gifts. 1 – Let the recipient choose their own gift. Concierge gift services, like those offered by Diane Novak (aka...