The Marshall Plan – As featured in California Business Journal

The Marshall Plan – As featured in California Business Journal

Elaine Marshall takes clients to new heights of exposure by getting them in front of leading media outlets and journalists to tell their unique, intriguing stories. By Lee Barnathan, California Business Journal This article originally appeared in California Business...
Get Your Message Across with Simplicity

Get Your Message Across with Simplicity

I received an email this morning from Phil Pallen (www.PhilPallen.co) that I just had to share. Here goes: We all have an opinion, and we all want to be heard. When you work remotely, like I do, a lot of the relationships built with clients are via email. Writing...

Tried and True Networking Tips

People often ask me how I’ve had an action for past 20+ years. Here are some strategies that have worked for me. Here are a few: Don’t walk around handing out cards and collecting cards in return. You are at the event to meet new people and find out how you can help...
The Magic of Media

The Magic of Media

When I traveled to New York City for business recently, my mom tagged along. Having never really seen the city she hoped to knock a few bucket list items off her list. Among them, was meeting Robin Roberts from Good Morning America (GMA). She, along with many people,...
The Importance of Finding the Right Media Placements for Clients

The Importance of Finding the Right Media Placements for Clients

My client, Dr. Casey Cooper is a world-renowned sports psychologist who seeks to understand the impact that sports have on athletes and their families, as well as the way that psychological factors impact physical performance. In a conversation with her, she brought...
The California Women’s Conference

The California Women’s Conference

Buzzworthy: The California Women’s Conference After a hiatus and no longer affiliated with the California Governor’s office, The California Women’s Conference (CWC) returned to Long Beach. Empowered Public Relations was tapped as part of the CWC’s PR team to...
Standup for the Cure

Standup for the Cure

Buzzworthy: Standup for the Cure Raises $60K for Cancer Research; Sets World Record Founded by breast cancer survivor, Judie Vivian, Standup For The Cure is a non-profit that raises funds for early breast cancer detection for the Orange County Affiliate of Susan G....
Apple Rocks Metallica

Apple Rocks Metallica

Buzzworthy: Music Gets Interactive with Apple Computer and Metallica Apple Computer forged new territory by reaching customers with unique content, including the first webcast – Metallica’s LIVE from Slim’s in San Francisco. Apple’s interactive real-time events set...
What’s in a name?

What’s in a name?

Why Empowered public relations? So many PR, Advertising and creative agencies are named after the founders with little to no creativity. Ironic, since we pride ourselves on offering creative thinking and unique strategies in the work we do for our partners and...