Start Small, Aim Big

What media outlet is on your “Big Audacious Goals” list? CNN? Entrepreneur.com? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That...

Build Trust by Being Consistent with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will...

How to Catch a Shooting Star

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a...

How to prepare for a PR Expert

Successful startups and entrepreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done...

Creative Business Gift Ideas for the Holidays

As we enter the busy holiday season, many of us start to think about holiday gifts for clients and loved ones. Here are some ideas for stand out gifts. 1 – Let the recipient choose their own gift. Concierge gift services, like those offered by Diane Novak (aka...

Tips for breaking a big goal into manageable tasks

Big goals are often overwhelming. Here are 5 tips for breaking big goals into smaller tasks. Quick wins – Identify one to three things you can do that will move the needle forward on a task and cross it off your “to do” list. Having a sense of accomplishment...
Tips for Keeping Mobile Devices Charged

Tips for Keeping Mobile Devices Charged

You know what I’m talking about – you are at a conference and right about the time you start to need an afternoon snack, your phone decides it needs a power boost as well and the battery starts rapidly declining. Here are a few items/tips that I’ve...
The Marshall Plan – As featured in California Business Journal

The Marshall Plan – As featured in California Business Journal

Elaine Marshall takes clients to new heights of exposure by getting them in front of leading media outlets and journalists to tell their unique, intriguing stories. By Lee Barnathan, California Business Journal This article originally appeared in California Business...
Get Your Message Across with Simplicity

Get Your Message Across with Simplicity

I received an email this morning from Phil Pallen (www.PhilPallen.co) that I just had to share. Here goes: We all have an opinion, and we all want to be heard. When you work remotely, like I do, a lot of the relationships built with clients are via email. Writing...

Tried and True Networking Tips

People often ask me how I’ve had an action plan for networking for past 20+ years. Here are some strategies that have worked for me. Here are a few: Don’t walk around handing out cards and collecting cards in return. You are at the event to meet new people and find...